About

I’m Angela Li - a growth leader based in the SF Bay Area who builds and runs growth with a business mindset.

I lead global B2B and B2C growth at a Series-E fintech, operating across 7 international markets and managing an 8-figure media budget. Here, I’ve driven 60% YoY revenue growth alongside a 30% EBITDA increase.

Previously, I ran a $150M+ annual marketing P&L, launching multiple apps across brand, paid, lifecycle and social channels. I’ve also led growth at listed companies such as Meitu and Airtasker, and advised early-stage startups including Vivian Health (acquired by IAC) and Glow.

With AI, I’m increasingly building growth marketing workflows to be faster and more personalized.

I write about growth, marketing and where I think it’s all heading. I’m also available for fractional and advisory work - see how I can help.