About

I’m Angela Li - a growth leader based in the SF Bay Area with 15+ years driving acquisition, engagement and revenue at scale.

I lead growth at a Series E fintech operating across 8+ international markets, managing an 8-figure budget and driving 60% YoY revenue growth.

Before that I ran a $150M+ marketing P&L, launching 6 games across brand, paid, lifecycle and social channels. I’ve also led growth at Meitu, Airtasker and advised high-growth startups including Vivian Health (acquired by IAC) and Glow.

I’m increasingly building my practice around AI-powered growth - using agentic workflows to move faster, personalize better and do more with leaner teams.

I write about growth, marketing and where I think it’s all heading. I’m also available for fractional and advisory work - see how I can help.